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Real Estate Developer > TVS Emerald/ TVS Group

TVS Emerald/ TVS Group

TVS Emerald (Emerald Haven Realty Ltd) is the real-estate arm of the TVS Group, founded in 2012 and headquartered in Chennai. Led by CEO Sriram Iyer with a senior leadership team across finance, sales and operations, the company develops sustainable residential communities in Chennai and Bangalore. Notable projects include Green Hills (Perungalathur), Verde Vista (Padur, Chennai), Cascadia (Bangalore) and Luxor (Anna Nagar). The firm emphasizes sustainability (IGBC pre-certification, solar, rainwater harvesting) and has a sizable land bank while being recently acquired (Dec 31, 2024) by Vee Ess Trading Pvt Ltd.

Founded in 2012, TVS Emerald has grown from early deliveries (Green Hills — completed 2016) to multiple launches and completions (LightHouse completed 2021; several launches in June 2022). Over the last decade it has launched and delivered projects across Chennai and Bangalore and continues multiple large developments under construction.

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Developer Projects

Primarily a residential developer building apartments, villas and plotted developments across Chennai and Bangalore — ranging from 1–4 BHK mass‑market and mid-to-high-end homes to large-format 4 BHK luxury units. Projects combine low-rise, green‑cover emphasis and premium township-style offerings (examples: Green Hills, Verde Vista, Cascadia, Lakeshore). Scale: ~8.2 million sq.ft under development and ~2.5 million sq.ft delivered so far in Chennai.

TVS Emerald AuralisResidential Community | Apartment

ThanisandraBangalore

TVS Emerald Verde VistaResidential Community | Apartment

PadurChennai

TVS Emerald CascadiaResidential Community | Apartment

MissionBangalore

TVS Emerald LuxorResidential Community | Apartment

AnnaChennai

TVS Emerald ElementsResidential Community | Apartment

KovilambakkamChennai

TVS Emerald GreenEnclaveResidential Community | Villa

PorurChennai

TVS Emerald LakeshoreResidential Community

SiruseriChennai

TVS Emerald JardinResidential Community | Apartment

SingasandraBangalore

TVS Emerald LightHouseResidential Community | Apartment

PallavaramChennai

TVS Emerald HeartlandResidential Community | Plot

ThaiyurChennai

FAQ

Who are the owners ?

• Owner: Vee Ess Trading Private Limited (acquired TVS Emerald on 31 Dec 2024 for ~INR 4.9 billion / ₹485.85 crore). • Previous/major shareholder (historical parent): TVS Holdings Limited (TVS Group).

Senior management (selected):

Sriram Iyer — Chief Executive Officer (CEO)
Vishal Anand — Chief Finance Officer (CFO)
Wilfred Jerome — Associate Vice President - TQM
Anitha Dhanasekaran — Regional Business Development (Chennai Head)
Shyam Ravichandran — Channel Sales Head
Balaji Krishnamurthy — Operations Head
Imfas Valan — Channel Sales Head
Venkatesh Vethanayagam — General Manager
Srinivasa Narayanan — Head of Legal Department
Dayesh Kumar — MEP, Design Head
Achal Kumble — National Investments & Business Development Head
Badhri Nath — Assistant General Manager
Raajthilak Gangadharan — Project Head
Arivazhagan Elangovan — Assistant General Manager
Prakash Kaliyamoorthy — MEP Head
Ps JothiGanesh — Sales Alternate Vertical Head
Akanksha Johri — Project Sales Head
Balachandar Balakumar — Design & Engineering Head
Vetrivel Govindarajan — Deputy Manager, Operations
Shadab Baig — Senior Sales Manager
Rattan Singh — Assistant General Manager
Malavika Vijayakumar — Assistant Manager - Launches
Roohi Esukapalli — Senior Manager, Business Planning & Strategy

When was the company founded ?

• Founded: 2012 • Total experience: ~13 years (as of 2025)

Is this a public company ?

• No — TVS Emerald (Emerald Haven Realty Ltd) is a privately held real estate developer. The company was acquired by Vee Ess Trading Pvt Ltd from TVS Holdings on 31 Dec 2024. • Financial highlights: Revenue of INR 3.56 billion for period ending 31 Mar 2024, common equity INR 2.33 billion, acquisition price ~INR 4.9 billion. The parent/group credit profile has received positive external ratings activity (CRISIL upgrade on TVS Holdings facilities), which provides indirect credit support.

Which are the builder's popular projects ?

• TVS Emerald Green Hills (Perungalathur, Chennai) — Completed 2016; mixed development with ~448 apartments and 120 villas; CONQUAS-certified and sustainability focus.

• TVS Emerald Verde Vista (Padur, Chennai) — Under construction; 2, 3 & 4 BHK units (952–2676 sqft); target possession Jan 2029; large-format residential project.

• TVS Emerald Cascadia (Mission Road / Sudhama Nagar, Bangalore) — Under construction; 4 BHK luxury apartments (2441–5886 sqft); possession starts Aug 2030; positioned as large premium offering in Bangalore.

• TVS Emerald Luxor (Anna Nagar, Chennai) — Under construction; 3 & 4 BHK (1,842–3,379 sqft); possession Aug 2028; premium urban residential.

• TVS Emerald Elements (Kovilambakkam, Chennai) — Under construction; 2 & 3 BHK (934–1,650 sqft); phased delivery (Phase 1 completion target 30 Jun 2027); mid-to-upmarket township.

• TVS Emerald Isle of Trees (Rachenahalli, Bangalore) — Under construction; 4 BHK (1,500–2,379 sqft); possession by May 2028.

• TVS Emerald LightHouse (Pallavaram, Chennai) — Completed Feb 2021; 1/2/3 BHK apartments.

• TVS Emerald Lakeshore (Siruseri, Chennai) — Plotted development over ~18.8 acres (under development).

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