Assetz Group

Assetz Property Group (Assetz) is a Singapore-headquartered, India-focused real estate developer founded in 2006, led by founders Ben Salmon and Rajpal Chaudhary. The group develops residential, commercial and warehousing assets across Bangalore's growth corridors and runs a fund-management vertical. Leadership includes Ben Salmon (Chairman & CEO) and a senior executive team (Akshay Kishore Dewani, Jagannatha L. Shetty, Sunil Kumar Pareek), and the company emphasizes sustainability and 'Better Design'. Notable projects include large residential communities and commercial IT parks such as Assetz 63 Degree East, Leaves & Lives, Assetz Marq 3.0 and the 3.7M sqft Vrindavan Tech Village (now Embassy Tech Village).

Founded in 2006 (some sources cite 2005), Assetz has ~19 years of operating history to 2025 and has developed and delivered projects across multiple cycles. The group reports delivery of over 20 million sq.ft. of residential and commercial real estate and 10,000+ residential units in Bangalore to date.

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Developer Projects

Assetz builds across product types: luxury and premium residential apartments, row houses/villas, plotted developments, gated communities and large commercial/IT parks. Most activity is concentrated in Bangalore (Whitefield, Sarjapur, Hosur Road, KIADB Aerospace Park, North Bengaluru) with projects spanning pre-launch to ready-to-move and large master-planned developments.

Assetz Marq 3.0Residential - Luxury Apartments | Apartment

KannamangalaWhitefieldBangalore

Assetz 63 Degree EastResidential - Gated Community With 1, 2, 3 Bhk Flats

SarjapurBangalore

Assetz Leaves & LivesResidential - Luxury Villas/Rowhouses | Villa

AvallahalliKodathiSarjapurBangalore

Assetz Codename AltitudeResidential Community

Bangalore

Assetz Codename The HideawayResidential Community

Bangalore

Assetz Trees and TandemResidential Community

DommasandraBangalore

Assetz Codename MicropolisResidential Community

OffBangalore

Assetz 18 & OakResidential - Plotted Development | Plot

SevaganapalliBangalore

Assetz The Secret LakeResidential - Plotted Development | Plot

OffBangalore

Assetz Codename The Urban SanctumResidential - Plotted Development | Plot

OffBangalore

FAQ

Who are the owners ?

Ben Salmon — Founder; Chairman & CEO
Rajpal Chaudhary — Co-founder (senior leadership)
Akshay Kishore Dewani — Director; Executive Director & CEO (executive leadership role listed)
Jagannatha Laxman Shetty — Whole-time Director (joined May 2023)
Sunil Kumar Pareek — Director; Executive Director & CIO (joined Sept 2023)

Note: Assetz operates through multiple corporate entities and the group is privately held with backing from institutional private equity investors and banks.

When was the company founded ?

Founded in 2006 (some sources indicate 2005).
Total operating experience: approximately 19 years (to 2025).

Is this a public company ?

No. Assetz Property Group is a privately held company and is not publicly listed.
Financial notes: the group has received private-equity and bank funding, operates a funds-management vertical, and one group entity (Assetz Premium Holdings Pvt. Ltd.) had an ICRA rating of BB- (Stable) on a Rs.150 crore NCD programme. The company reports significant AUM in warehousing and realized asset value across its portfolio.

Which are the builder's popular projects ?

Assetz 63 Degree East (Sarjapur Road, Bangalore) — Large gated residential community with 1/2/3/4 BHK options; Phase 1 ready-to-move-in as of 2024.
Assetz Leaves & Lives (Avallahalli, Kodathi, Sarjapur Road) — Luxury row-houses/villas (3–4 BHK); possession from Sept 2022.
Assetz Marq 3.0 (Kannamangala, Whitefield) — Luxury 3 & 4 BHK apartments (1,377–2,275 sqft); pre-launch in 2024 with possession from Nov 2025 onwards.
Vrindavan Tech Village / Embassy Tech Village (Outer Ring Road) — Large commercial IT park (~3.7 million sqft across 106 acres), completed and platinum LEED certified (now owned/operated by Embassy Group/partners).
Assetz The Secret Lake (Off IVC Road) — Large plotted development (~44 acres, 701 plots) in pre-launch phase.
Assetz SOHO & SKY (Jakkur–Yelahanka) — Premium 3 & 4 BHK apartments (2,015–2,799 sqft), pre-launch with possession from March 2025 onwards.

(These reflect a cross-section of the group's large, high-profile residential and commercial developments concentrated in Bangalore.)

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